Dear Kathe –
We’re getting our home ready for the spring market – we don’t want to do too much to get it ready because we’re sure the buyers will want to do projects to make it their own. What do you think?
Recently I was showing a lovely home that was, for the most part, picture perfect, in my professional opinion. And yet when my client walked into a room with a cream colored carpet on the floor, she couldn’t miss the glaring rust stain on the carpet. At that moment, the positive vibes she had been feeling instantly turned negative and the home was surprisingly crossed off her list.
This drove home the point once again of how critically important it is for sellers to make sure their homes really are picture perfect and if at all possible, to not leave obvious projects for the buyers. Buyers really are this critical these days and so unless you have a hot commodity that you are willing to sell at an obviously low price, it is well worth your time to make sure there is nothing that could turn a buyer off. If you were buying a used car and saw a big scratch on the side panel, would you stop and wonder what else is wrong with the car? Would you dig deeper than you otherwise might, searching for other deficiencies? Would you expect the dealer to give you a big discount because of the glaring issue? Would you be thinking that you would prefer to repair the scratch so that its done to your satisfaction? What if the dealer had taken the time to repair the scratch, so the car looked good as new? Would it have affected your perception of the car and its desirability to you, the used car buyer?
The same analysis applies to the sale of used homes and yet sometimes, sellers don’t seem to see it that way. Experience shows that your home will sell faster and for more money if it is properly conditioned for the market before it hits the market. This does not mean leaving projects for the next owner. Yes, they will want to make the home their own and yes, they may undo some of what you have just done. But they wont even consider making it their own home if they start off feeling like there is work that must be done.
So do yourself and your bank account a favor. Hire the agent who walks carefully through your home and makes a “to do” list for you of what you need to do to get your home sold, not the one who sweetly glosses over all those things you have seen on HGTV are “no nos” for home sales. Hire a home stager (they are quite reasonably priced). And then, take their advice and eliminate all of the objections possible before a buyer walks in the door. Don’t be the place that “needs a lot of work” — be the one that is “wow, they have really done a lot of work.”