What is reasonable to expect a real estate agent to do for you when selling your home, and what is not?
This is an outstanding question posed by a recently closed home seller. Clarifying listing agent responsibilities up front is an outstanding way to keep the consumer/agent relationship a happy and productive one. Homes don’t always sell quickly and the relationship can be lengthy!
It is reasonable to expect your agent to be well versed in the market you are in. She should be familiar with all comparable sales and competing listings and should have visited most of them personally. She should be able to describe their differences to you so that you can understand how your home realistically compares to others. She should also have an understanding of our market cycles and be able to explain when your home is most likely to sell, and how many days on average it takes to sell a home like yours.
It is reasonable to expect that your agent keep your home well advertised. You should expect professional quality photos and a full saturation of the internet, which drives most home sales these days. It should appear in print media as well and be occasionally open to the public, although sales from open houses are rare. It is reasonable to expect periodic market updates and feedback reports – monthly is the most common that I see among my colleagues.
If your home is vacant, it is reasonable to expect periodic property checks. Bi-weekly is appropriate, but I do provide weekly checks for my vacant listings. It is also reasonable to expect your agent to have enough community connections to be able to provide referrals for work that needs to be done.
It is important to remember that an agent’s job is to market your home, and ultimately, to negotiate a contract for the sale of the home. The home does remain your home, however. Therefore, it is important for you to be a continued partner in its sale. A real estate agent cannot maintain the property for you and cannot contract for you to have it done, but hopefully can refer you to service providers. Additionally, as much as we wish we did, a real estate agent does not have a magic wand to miraculously produce a buyer for you or a crystal ball to know when that buyer will come along, although sometimes we are able to sell homes so quickly that you might think we do. We must all work within the market that we are in and stay the course with consistent advertising, price reviews and condition adjustments as needed to get a home sold.