Dear Kathe: We will be selling our home within the next year. We are telling our friends with the hope that we can find our own buyer and sell our home ourselves. Do you see any pitfalls with our strategy?

 I am a real estate broker.  What do you think the answer will be?  You absolutely should not try to FSBO your home!  But why not?  Because it is not in your best interests.  You will be better off if you hire an experienced, full-time agent to represent you.  Here’s why:

 

  1. You will not end up with more money if you sell your home yourself.  If its that easy to sell yourself, chances are you underpriced your home.  And if that’s the case, you would have been better off with it listed in the MLS – with the incredible amount of marketing we bring instantly to your home, if you are willing to price it that reasonably, we could have likely generated a bidding war.

 

  1. The buyer will negotiate a price that gives him the full benefit of the fact that no commission is being paid.  In other words, if your home could have sold for $500,000 through an agent, your buyer will expect to only pay 94% of that or $470,000.  You may be thinking “that’s ok – I am no worse off than if I had hired an agent.”  But why put yourself through the hassle when for the same net, you can have our expert marketing and negotiating working for you?
  2. You have no one looking out for you.  How do you know if the price they are offering is fair?  How do you know if the terms are appropriate – is the hand money high enough, for example.  How can you be certain that they are really qualified to perform?  How will you respond when the inspector produces a laundry list of deficiencies, as they always do?

 

  1. FSBO homes have no urgency.  The way we generate bidding wars and nice realizations for our sellers is to create a sense of urgency by marketing your home everywhere instantly.  FSBOs simply don’t have the same urgency and the longer a buyer can think about your home without worrying that someone else will snap it up, the less likely they are to buy it.

 

Just like you wouldn’t operate on yourself to try to save a few bucks, it is unwise to try to sell your own home.  Even trying will “burn your market” and make it difficult for us to put into place an effective plan once you decide you have had enough.  Start with a well thought out strategic plan—every house is different – every seller’s needs and motivations are different – there is no one size fits all when it comes to selling a home.  Buying and selling homes is far more complex than we make it look.  Don’t skimp when it comes to professional advice.